Hi, I’m Monica, and I’ve spent over 15 years at the intersection of business management and digital marketing. As a former regional manager, I led high-performing teams, drove growth in competitive markets, and helped businesses thrive under challenging circumstances.
But not every story ended in success.
Watching a well-known and well-established brand face a steady decline over its last five years in business was like having a front row seat on the Titanic. Despite their rich history and reputation, the key decision makers relied on outdated methods, clinging to traditional marketing approaches and cutting advertising spend in an attempt to manage costs.
What they truly needed was a modern approach: a CRM system to help them improve audience engagement and a marketing strategy that aligned with how their clients were living and consuming information in today’s fast-changing digital world.
They didn’t pivot until it was too late.
This fueled my passion to help wellness businesses avoid the same fate. I realized that with my unique blend of operational expertise and digital marketing knowledge, I could help professionals in the wellness space embrace the tools and strategies needed to thrive—not just survive.
Understanding where your business stands and where it can go is the foundation of success. Our process is designed to provide clarity, identify opportunities, and create a roadmap for achieving your goals. Here's what to expect:
Business Overview:
We'll delve into a detailed overview of your business, exploring your unique identity, goals, and challenges.
Complete a Marketing Audit:
A thorough examination of your current marketing strategies, their successes, and areas for enhancement. This is the starting point for crafting a tailored plan.
Provide Recommendations:
Based on our findings, we'll provide strategic recommendations designed to elevate your brand's digital presence and ensure sustainable growth.
Review Options:
We'll present a range of options that align with your objectives, ensuring that our solutions are not just effective but also align with your budget and goals.
Ready to take your wellness brand to the next level? Our 10 Digital Marketing Strategies Every Wellness Brand Needs in 2025 guide is packed with actionable tips to help you grow your business, connect with your audience, and stand out in the wellness space.
What You’ll Learn:
☑️ How to personalize your marketing for deeper connections
☑️ The best strategies for social media, email, and content marketing
☑️ How to turn your website into a powerful sales tool
COMING SOON
Coming February 2025, we will start offering personalized, one-on-one marketing consultations. These sessions are designed to address essential business topics and provide you with actionable strategies to grow your business. Running a wellness business comes with unique challenges—from managing your time effectively to building a digital presence that attracts clients. My one-on-one coaching sessions are designed to give you the clarity, tools, and strategies you need to grow confidently.
Whether you’re just starting or looking to refine your approach, these consultations are tailored to your unique needs.
Transform Your Business with Tailored Marketing Solutions—Talk to an Expert Today!
Build a strong foundation for growth. We’ll walk you through the essential building blocks of your business strategy, from setting actionable goals to identifying your ideal customer. We’ll also help you create a strategic roadmap for growth. After covering the fundamentals, we’ll show you how to transition and incorporate digital elements like a website, SEO, and CRM systems, and explain why these tools are critical for scaling your business.
Helping businesses navigate change with confidence and clarity. From implementing new processes to managing organizational transformations, we guide teams through change with strategies that minimize disruption, maximize adoption, and ensure sustainable success. At the heart of our approach is empowering people to embrace change and thrive.
Learn how to design a marketing campaign that truly speaks to your audience. We’ll guide you through creating a customer avatar, developing lead magnets, designing trip wires, and building a comprehensive campaign that drives results.
Attract and nurture leads with effective email campaigns. We’ll dive into list-building techniques, automation tools, and the art of crafting emails that convert. This session will give you everything you need to build and optimize your email marketing strategy.
If you’re new to social media marketing, this session will walk you through the basics. From selecting the right platforms to creating engaging content and understanding analytics, we’ll help you set up and optimize your social media marketing for success.
Phone outreach remains one of the most effective ways to build relationships and generate leads. Learn strategies for improving your phone outreach, overcoming call reluctance, and turning phone calls into valuable connections. We’ll cover techniques to enhance your confidence and effectiveness in phone work.
Time is one of your most valuable resources. In this session, we’ll help you optimize your schedule, prioritize tasks, and manage your time more effectively. We’ll cover tools and techniques to ensure that no task slips through the cracks, helping you stay organized and productive—no matter how busy your schedule gets.
Monica is the author of Ditch the Diet Drama: Goals, Grit, and Green Smoothies, Your Year of Wellness: Smart Workbook to Transform Goals into Achievements and The Ultimate Summer Social Media Playbook. With a unique combination of entrepreneurial drive and a passion for wellness, Monica bridges the gap between technology and human connection, offering businesses in the wellness space a pathway to sustainable growth and success.
Are you ready to attract more clients, streamline your operations, and grow your wellness business? Her personalized one-on-one coaching sessions are designed specifically for wellness professionals like you—combining proven strategies with practical tools you can implement right away.
Change Management Expertise
Led organizations through significant transitions, ensuring employee buy-in, seamless integration of new technologies, and alignment with strategic goals for streamlining operations, enhancing efficiency, and reducing costs.
Digital Transformation Leadership
Directed the integration of advanced technologies, including CRM systems, e-learning platforms, mobile apps, and social media strategies, to enhance customer engagement and operational performance.
Driving Results Through Multichannel Marketing
Managed multichannel marketing campaigns and promotional activities, boosting brand visibility and customer acquisition across digital and traditional platforms.
Empowering Teams with Training and Resources
Developed and implemented customized sales training programs, equipping teams with the skills and tools needed to achieve revenue objectives and adapt to new systems.
Guiding Ongoing Professional Growth
Delivered continuous training for teams and franchisees through workshops, webinars, and a comprehensive library of resources, keeping businesses aligned with industry trends and corporate goals.
Our expertise ensures your business resonates with your audience, building trust and long-term relationships.
Whether you operate a spa, fitness studio, holistic health practice, or organic eatery, our marketing solutions are tailored to the specific needs of businesses focused on food, body, and mind.
With the wellness industry growing rapidly, now is the perfect time for businesses to build a strong digital foundation. We’re passionate about helping wellness brands in the food, body, and mind sectors.
We believe that times are changing—and your business deserves to change with them. It’s natural to feel hesitant about adopting new strategies or tools, especially when you’ve built success on tried-and-true methods.
Here’s the truth: People, regardless of age or background, are adapting to new technologies faster than ever. Just look around—how many people are using smartphones, shopping online, or engaging on social media? Change is happening all around us, and the businesses that thrive are those that embrace it with confidence and the right guidance.
That’s why our mission is clear:
Whether you’re running a yoga studio, a naturopathic clinic, or a wellness center, we’re here to help you:
Attract More Clients:
By understanding and reaching your target audience.
Streamline Operations
With tools like CRMs and efficient systems that free up your time.
Embrace Change
Learn to pivot and adapt to the digital age without losing your connection to what matters most—your clients.
At Vitalix Digital Marketing, we understand that every business has unique needs. That's why we offer three flexible service options: DIY, DIWY, and DIFY. Whether you want to take control, collaborate with us, or have us manage everything for you, we’ve got a solution that fits your goals.
For the Hands-On Entrepreneur
Take full control of your digital marketing with the resources and tools to independently manage your strategy.
How It Works
Access ebooks, blog posts, video tutorials, and downloadable guides to implement proven marketing strategies.
We design your website based on the content you provide and give you the freedom to manage content updates, such as adding lead magnets, blog posts, or product changes, at your own pace.
Set up your own workflows, automations and marketing campaigns. Gain step-by-step guidance on setting up a CRM system to streamline automation, lead management, and organization without needing technical expertise.
Why Choose DIY?
For Expert Guidance Along the Way
Collaborate with our experts in regular consultations to develop and implement your marketing strategy.
How It Works
Stay on track with ongoing support, progress reviews, and strategies or adjustments. These sessions are included with product and service subscriptions.
COMING SOON - Gain tailored guidance on essential topics like lead generation, email marketing, and social media strategies. Receive tools, templates, and hands-on expertise to apply marketing strategies directly to your business.
Why Choose DIWY?
Professional Marketing Solutions
Let us handle every aspect of your digital marketing so you can focus on growing your business. Think of us as your in-house marketing team.
How It Works
From content creation and ad campaigns to SEO optimization, we take care of everything.
We manage your marketing strategy, making data-driven adjustments for continuous improvement.
You provide input and approvals, and we manage the day-to-day tasks for a hassle-free experience.
Explore our Marketing Options Today
Why Choose DIFY?
Not Sure Which Option Is Right for You?
If you're unsure which approach is best for your business, we’re happy to help you decide.
Book a free consultation today and let’s chat about how we can help you grow.
Built into all our websites is Artificial Intelligence. A.I. is all about creating a personalised website experience based on a site visitor's unique situation. In its simplest form, a good website is a lead generation tool. Our A.I. strategies enable SME's to convert approximately 19% more traffic to enquiries! Call us today to find out how we can deliver such a strong ROI.
"To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity."
- Douglas Adams